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Hello Friends,
One
of today's hottest topics in business is branding. Companies spend
millions to brand themselves, their divisions, their products--and even
their HR practices. The news is that employees are finding that
branding is relevant for them as well, particularly in this economy in
which finding and/or keeping a job is high on the minds of so many
workers. Personal branding is a powerful career development and career
acceleration technique. This edition of the OI Partners newsletter is
devoted to exploring that idea.
Sincerely,
Tim
Timothy H. Schoonover
OI Partners Promrk Company,
Cincinnati, Ohio |
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The Power of a Personal Brand
At
its core a "brand" is a locating mark. It separates the product you are
looking for from all of the other similar products and allows you to do
so quickly, correctly and repeatedly. And so it is with people....we
all have personal "brands" too. Personal brands are the labels we use
for ourselves, the labels others use to describe us. Your personal
brand defines and differentiates you from all others in your
competitive set. Your brand is your creation and it either helps to
accelerate your career success or it keeps you squarely where you are.
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Do I Have a Brand and Where Did It Come From?
A
personal brand develops when multiple people see us in a particular
way. When we are clearly known for something or known in a specific
way, people begin to use descriptive language to convey that vision of
us to others. Start thinking about your own brand and its relevance to
your career aspirations by asking yourself the
eight questions outlined here. You can shape your brand by choosing the language, the emphasis and focus of your personal brand statement.
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Take Yourself from Brand X to You Inc.
If
you think hard work and good fortune will be your yellow-brick paving
stones to career success, you may already be living in fantasy land.
Hard work is just table stakes in today's world and luck is too fickle
to depend on. Your name has to stand for something more distinctive
than worker bee in your boss's mind. Think of it as creating a brand
for You Inc. We all carry labels and it's up to you to craft yours into
a marketable brand.
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Personal Branding: Myths and Opportunities
It
is no doubt that a good leader and skilled communicator is an asset for
an organization. But what happens when the skilled communicator becomes
a brand along with that of the organization? In the ever-increasing
list of things "brandable," one of the most talked about is personal
branding - or the leader as a brand. Personal branding opens up for
both opportunities and pitfalls, and at the same time leads to some
special challenges where the individual brand becomes linked with the
company brand itself.
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Five Ways Your Personal Brand Can Help You Get and Keep More Business
Your
personal brand is important in today's business climate. It is
communicated through your physical presence, but your business tools,
marketing efforts and office environment also can influence how people
view your brand. When your essence is represented in all of your
branding efforts, it will result in greater sales and career growth.
Use these five tips
to critique what message your personal brand is communicating so you
can take the steps needed to consistently project a professional
personal brand in every segment of your business.
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